Grapefruit
With its bold flavour and deep colour, grapefruit adds a strong visual and taste profile to the citrus shelf. Hillfresh supplies grapefruit from trusted growers in South Africa and Turkey, with a focus on continuity and consistency across seasons.
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More about grapefruit
Distinct flavour, steady demand
Grapefruit is popular for its tangy flavour, high juice content, and health associations. It’s a staple in the breakfast segment and still holds strong market value despite being more niche than oranges or mandarins.
Types and characteristics
We mainly offer red (Ruby) and white grapefruit, selected for internal colour, juice percentage, and skin quality. Red varieties tend to dominate retail due to their sweeter profile and deeper visual appeal.
Hillfresh sourcing
We source grapefruit primarily from South Africa and Turkey, building programs with tight planning and strong logistical coordination. Our focus is on mid-season to late-season shipments.
Handling and freshness
Due to their thin skin, grapefruit are prone to dehydration and oil spotting. We work with packing stations that ensure fast cooling, minimal delays, and visual consistency in every load.
Build a better grapefruit campaign
Get in touch with Hillfresh to discuss seasonal sourcing and promotions around grapefruit.
